The Hallway wins Italian tomato brand Mutti SpA after competitive pitch
Hall and The Hallway creative partner Simon Lee
Independent creative agency The Hallway has picked up Italian tomato brand Mutti SpA following a competitive three-way pitch, Mumbrella can reveal.
The agency will be developing local strategies for the brand as it continues to expand in Australia.
The Hallway CEO Jules Hall said: “The preserved tomato category is an interesting one. Although something of a ‘back of pantry’ purchase, it’s often the ‘make or break’ ingredient in a recipe. Mutti has an amazing brand story, and the taste credentials to back it up.
“Sharing that story with Australian consumers is a great opportunity to affect real change in cooking and purchasing behaviours.”
For The Hallway the win follows on from picking up Google work in October last year.
Mutti SpA CEO Francesco Mutti said: “At the core of our business is innovation and quality. What drives us is respect for the land, the raw materials, the people we work with and ultimately our consumer who recognises quality.
“We were looking for an agency that held the same entrepreneurial values and ambition as we do, and one that could understand the challenges we face in the Australian market.
“The Hallway demonstrated a very clear strategic approach to building our brand and creating cut-through in Australia – we believe we have found the perfect partner.”
The Hallway clients include NSW government, GSK and Fuji Xerox.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Congrats!
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That’s a brilliant quote, Jules.
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