The Hallway wins Italian tomato brand Mutti SpA after competitive pitch

Hall and The Hallway creative partner Simon Lee

Independent creative agency The Hallway has picked up Italian tomato brand Mutti SpA following a competitive three-way pitch, Mumbrella can reveal.

The agency will be developing local strategies for the brand as it continues to expand in Australia.

The Hallway CEO Jules Hall said: “The preserved tomato category is an interesting one. Although something of a ‘back of pantry’ purchase, it’s often the ‘make or break’ ingredient in a recipe. Mutti has an amazing brand story, and the taste credentials to back it up.