The History Of New
Here’s a really nice piece of advertising work for Vodafone out of New Zealand.
The agency is Colenso BBDO, while the director is Wade Shotter from production house Flying Fish.
(Hat-tip: Stop Press)
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Meh – I don’t feel compelled to buy anything. 😛
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Feels a little bit Honda but without the edge….like “Hate” but without making something better, or “OK Factory” without the Whatif twist.
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Clever artwork but the voiceover guys sounds like Gandalf and it doesn’t make me feel like I want to buy anything from Vodafone. Is there something ‘new’ they want to tell us about?
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Good piece of advertising, but I feel something compelling is lacking; just that X ingredient that takes it over the edge.
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I think this is a really artistic execution that is surprising to watch – not exactly selling me a Vodafone product but at least it’s fun.
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Looks great….but could be for a wide range of product or services. If it is selling something, i don’t know what i am buying. Congrats to the creative who convinced Vodafone to pay for him to bring it to life….
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Brilliant creative concept but the messaging could be for a bank, a telco, a builder, etc..
Why do agencies go so far to and then drop the ball when it comes to making something that will actually provide a return to the client, rather than their egos?
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I think it is a lovely brand awreness campaign, it has a inspirational message that even if you aren’t, or do not become a customer you still take something away from it. I do agree though that the voiceover doesnt really fit with me for some reason. I like the pop art concept, clean and simple. I never really thought that in-depth about the word ‘NEW’, but now I will.
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