‘The holidays handled’: The mission of Christmas is covered by Dan Murphy’s
Navigating Christmas is almost like an intelligence operation, says Dan Murphy’s in this year’s Christmas campaign.
The ad, from creative agency Thinkerbell, shows that from last minute gifts, preventing bad food and wine pairings, and being prepared to host your parents, the liquor retailer has customers covered.
Dan Murphy’s head of marketing, Utadi Murphy, said creating an emotional connection was a priority for the brand.
“This year we were looking for a platform that would create an emotional connection with Dan’s, as well as allow us to showcase our knowledge, value and our quick, flexible delivery,” Murphy said.
