The Inspired Unemployed skewers perfume ads in ‘absurd’ new campaign
Born Bred Talent-signed comedy group, The Inspired Unemployed, have launched a new fragrance in partnership with Chemist Warehouse. Born Bred Creative, the talent agency’s creative arm, has unveiled the new product via a dramatic television commercial (TVC).
The large-scale TVC humorously parodies traditional high-end luxury fragrance advertisements, and the satirical nature of it aims to challenge norms and offer audiences a refreshed perspective on fragrance marketing.
Born Bred Creative worked with Taxi Films on the spot, and the agency also assisted the comedy group in designing the bottle and branding for ‘Inspiré by No. Emploi’. The design hopes to reflect the essence of The Inspired Unemployed’s irreverent humour, while creating a visually striking and memorable product.
Born Bred Talent and Creative’s founder, and manager of The Inspired Unemployed, Clare Winterbourn, said: “We are thrilled to be part of this innovative collaboration that seamlessly blends creativity, humour and social responsibility.
“‘Inspiré by No. Emploi’ is more than just a fragrance; it’s a testament to the power of imagination, creativity and compassion.”
Taxi Films’ writer, director and producer Justin McMillan, said: “Tonally, my intention was to create scenes in the film that appeared intentionally absurd, making it clear to the audience that it was a parody of a high-end fragrance commercial.
“Fortunately, the Inspired Unemployed brand of humour effortlessly transitions into the realm of a luxury perfume film,” he added.
In addition to the TVC, Born Bred Creative has developed a charity alignment initiative, which sees all proceeds from the fragrance sales directed towards helping Australians in need.
Organisations that help Aussies during Christmas time are encouraged to submit their stories, and a portion of sales will go to them in return.
“I truly admire that the boys are donating their profits from the perfume sales to charity, and it was a privilege to contribute my time and experience to help bring this campaign to life,” McMillan said.
The project marks a significant milestone for The Inspired Unemployed, who recently ventured into television with the launch of ‘Impractical Jokers’ on Paramount.
Based on the US format, the show sees the comedy group plunge themselves into everyday situations, all while getting told what to say via earpieces.
The ‘Inspiré by No. Emploi’ scent is available from 9 November at Chemist Warehouse.
Credits:
Inspire commercial
Writer/director/producer – Justin McMillan @juzmac
Writer – Matt Ford/Jack Steele
Cast – Matt Ford/Jack Steele
Producer/first AD – Justin Lyons
Exec producer – Andrew Wareham @taxi_film
DOP – Jani Hakli @janihakli
First AC – Dylan Jeffrey @dylan_jeffrey93
Second AC – Khoa Le
Gaffa – Beau Moulson
Stylist – Tanya Woelfle @tanya_woelfle
Editor – Simon Njoo @simon_njoo_one_egg
Composer – Massive music @massivemusic
Sound design – Ken Kimura @taxi_film
Location manager – Sonja McMillan
Location – @eagleviewpark
Agent presentation
Writer/director/producer – Justin McMillan @juzmac
Writer – Matt Ford/Jack Steele
Cast – Matt Ford/Jack Steele
Cast – Angus Sampson @dollydoctor
DOP – Tyson Llyod @tysonlloydfilms
Second camera – @aaidanricee
Lighting – Brendan Chartres @brendchart and Ryan Dein @alwayskeen_productions
Sound recordist – @manning51
First AC – @dylan_da_mullum_kid
Editing – Ken Kimura – Lucas Vasquez @lucasvazquez
Sound – Ken Kimura @taxi_film
Film equipment – @cine2481_
Stylist – Tanya Woelfle @tanya_woelfle
Hair & make up – Beth Halsted @bethhalst
Location manager – Harley Graham @hga.architects
Location – @yallambeebyronbay
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Born Bred
Born Bred Creative
Born Bred Talent
Campaign
Chemist Warehouse
Clare Winterbourn
Justin McMillan
Taxi Films
The Inspired Unemployed
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