The Inspired Unemployed skewers perfume ads in ‘absurd’ new campaign

Born Bred Talent-signed comedy group, The Inspired Unemployed, have launched a new fragrance in partnership with Chemist Warehouse. Born Bred Creative, the talent agency’s creative arm, has unveiled the new product via a dramatic television commercial (TVC).

The large-scale TVC humorously parodies traditional high-end luxury fragrance advertisements, and the satirical nature of it aims to challenge norms and offer audiences a refreshed perspective on fragrance marketing.

Born Bred Creative worked with Taxi Films on the spot, and the agency also assisted the comedy group in designing the bottle and branding for ‘Inspiré by No. Emploi’. The design hopes to reflect the essence of The Inspired Unemployed’s irreverent humour, while creating a visually striking and memorable product.