The Lab hires Sarah Lorimer and Angela Doyle as strategy directors

Melbourne-based strategy and research agency The Lab has made two strategy director hires, taking on former JWT planner Angela Doyle and strategist Sarah Lorimer from London strategy shop Flamingo International.

The announcement:

Angela Doyle has been appointed Strategy Director at research and strategy agency The Lab. Angela brings over 10 years planning experience from JWT (Melbourne, Detroit, Frankfurt), Ogilvy & Mather (London) and Saatchi & Saatchi (Sydney).
Angela joins Sarah Lorimer, appointed late last year as a Strategy Director from leading cultural-based strategy agency Flamingo International (London).
“The Lab was the perfect blend of consumer understanding and strategic planning” Angela Doyle, Strategy Director “Sarah and Angela are amazing thinkers with strong research underpinnings. We’re excited to have them both onboard!” – Neale Cotton, Director.
Source: company statement

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