The Lifestyle Suite launches profile-building program for health and wellness experts, The Academy
Talent and content agency, The Lifestyle Suite, has launched The Academy, a program for health and lifestyle experts. The intention of the course is to raise the profiles of experts so that they can become voices of authority on health-related issues in the influencer market.
The announcement:
Australia’s leading health and lifestyle talent and content agency, The Lifestyle Suite, is looking to challenge the “influencer” market with the launch of The Academy — a brand new personalised program, designed for health and lifestyle experts, and professional athletes alike.
Commencing this November, the new, “by application only” enterprise, will grant a small pool of participants unrivalled access to media heavyweights and industry connections, with premium brand management tools and training to help further their public profiles. Experts across the health and lifestyle spheres, including doctors, nutritionists, vets, psychologists, scientists, financial leaders, chefs and elite athletes are encouraged to apply, in order to grow beyond their respective industries, and ensure their qualified voices are heard.
Founder and Director of The Lifestyle Suite, Simone Landes says: “We’re at a content crossroads. Access to information has never been greater, but with that comes the danger of misinformation. We need to ensure the messaging we hear comes from credible sources – the real experts. The Academy is a way of sharing our knowledge and contacts, to ensure Australia remains on top when it comes to health and lifestyle information.
Credible experts at the top of their field, need to know how to get serious cut-through, and The Academy is a viable solution for them to achieve this. Our mission is to empower these experts and elite athletes by providing access to industry leaders within the media, as well as specialist education in brand management; giving participants the tools and support to become the trusted voices of tomorrow. The Academy has been designed to shine a spotlight on the next generation of leaders in their field and help them make their mark.”
With an aim to drive improved health literacy in Australia and encourage consumers to be ‘influenced’ by trustworthy experts, the launch of The Academy is a natural next step for the boutique talent agency that already represents some of this country’s best-known health and lifestyle experts, including: Dietitian & Nutritional Scientist, Dr Joanna McMillan; Cardiothoracic Surgeon Dr Nikki Stamp; Psychologist, Author and Speaker Dr Tim Sharp; GP, Dr Ginni Mansberg; Paralympian Ellie Cole; and Interior Designers and Renovator duo Michael and Carlene Duffy.
The program will sit alongside the existing arms of the business including TLS Talent and TLS Creative – a newer part of the business dedicated to producing expert-led, health information and content, underpinned by the talent arm’s qualified experts.
The Academy will also act as a feeder to The Lifestyle Suite talent agency, with participants who have successfully completed the program eligible for long term representation by Simone and her team. The program will be delivered to participants through a variety of engaging live web-based learning, and unmissable face-to-face events, headlined by advice and guidance from existing TLS talent and industry experts on how to navigate the media scene, plus support from Simone — an expert herself in leveraging profiles and establishing a reputable media presence for her clients.
Source: The Lifestyle Suite press release
