The Lux Collective appoints Anne Wild and Associates to its Australian PR account

Communications agency, Anne Wild and Associates (AWA), has won the Australian public relations account for The Lux Collective, a hotel and resort group that has locations Mauritius, Reunion Island, the Maldives and China.

AWA’s appointment follows a competitive pitch process, following incumbent PR representative, Megan Staal of Alchemy PR, moving to Singapore.

The Lux Collective has appointed Anne Wild and Associates to its public relations account

Grace Lee, vice president of public relations for The Lux Collective, commented on AWA’s appointment: “This is an incredibly exciting time in the evolution of our four brands, and Australia in particular continues to grow in prominence as a significant source market for our hotel.