The Matildas’ Cortnee Vine teams with Strand for ‘By Her Side’ campaign
Lifestyle and travel brand Strand is collaborating with several groundbreaking women for its ‘By Her Side’ campaign, including Matildas star Cortnee Vine.
The announcement:
Strand is proud to announce its collaboration with Australian soccer star Cortnee Vine in its latest campaign, ‘By Her Side’. The campaign will evolve as fresh content unfolds and brings to life stories of many Strand muses, mentors and mums to celebrate Mother’s Day, continuing until May 12th.
The latest campaign for this iconic and always evolving Australian brand features a range of women breaking boundaries, including Cortnee Vine, international Australian soccer star; Nadine Bush, age-positive ambassador, model; Emma Kate Boyd, model and young arts ambassador; Sam Harris, first nations model and spokesperson and Helena Vestergaard, model and entrepreneur.
Cortnee Vine shares her enthusiasm for the collaboration, stating, “Strand is a right of passage when you first start traveling,” she said.
“I was thrilled to be asked to appear in their campaign alongside some other amazing women. she added. I’m traveling so much with our National Team right now, and you often take great luggage for granted. Strand delivers on both sides for me – practical and fun.”
“A bag isn’t going to change the world, but the woman carrying it can. Behind the person carrying the bag lies a common bond- often unsung heroes embodying resilience, momentum and determination. Strand wants to stand ‘By Her Side’, celebrating remarkable woman everywhere throughout all of her life journeys and adventures.” – says Strand CEO Felicity McGahan.
The campaign approach is elevated, simple, stripped back, with a monochromatic look and feel that focuses on the women featured, highlighting their remarkable stories and achievements.
Join Strand in celebrating the launch of the ‘By Her Side’ campaign and the remarkable women who inspire us all.
Source: raraPR
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