The metaverse is here to stay: How marketers can avoid being left behind
The Australian Metaverse Advisory Council will officially launch at SXSW tomorrow. Angus Stevens, chair and co-founder of the organisation, explains how the metaverse is a massive opportunity, despite the hype, and the naysayers.
Since early 2016, I have dedicated my professional life to creating virtual and augmented reality experiences and establishing the foundational components of the metaverse; against a backdrop of various tech hype-cycles, from Google glasses, to Facebook becoming Meta, to the current wave of AI and Chat GPT.
Throughout this time there has been a recurring pattern of technology announcements and the associated excitement at their commercial applications, sitting alongside questions of its real-world value and impact on society. This is why together with several industry colleagues we have formed and launched the Australian Metaverse Advisory Council which is launching officially tomorrow, at the Metaverse MeetUp at SXSW Sydney.
