The Monkeys’ Tara Ford expands remit, picks up global role
Tara Ford, chief creative officer at The Monkeys, will take on the same role at Accenture Song for Growth Markets.
In the new role, which is effective immediately, Ford will work closely with Accenture Song’s global chief creative officer Neil Heymann, and she will be responsible for overseeing Accenture Song’s creative output for Asia Pacific and Latin America – the regions described as the ‘Growth Markets’.
Ford
“I am thrilled to be working with Neil, heading up the creative offering of Song’s formidable regional team,” Ford said.
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting. I look forward to helping our people and clients shine through the combination of creativity, innovation and technology.”
Heymann said Ford is “the kind of creative leader shaping the direction of our industry”.
“She’s a champion of creativity and creative people and has proven herself consistently on the global stage,” he said.
“As importantly, she’s ambitious, business-minded and tech-fluent in a way that positions her perfectly to drive work that is unique to Song’s capabilities. Tara having more widespread influence, especially across some of our most exciting markets, is great news for all of us.”
Under Ford’s leadership, The Monkeys’ work has been globally recognised – including its recent Grand Prix win at Cannes and domination at the Effies in October.
Mark Green, The Monkeys’ co-founder and CEO, and Accenture Song ANZ president, concluded: “Tara is a world class talent, and it is with great pleasure we get to see her ply her talents on a bigger stage.
“We are in a fortunate position to have three incredible leaders in Tara, Ant and Damon in ANZ and the wider opportunities will come thick and fast.”
Ford has retained her position at The Monkeys, and will continue as a board member of the Advertising Council of Australia (ACA), the AWARD Council and the D&AD Advisory Board.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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