The more you know about your customer, the better the outcome
After appearing at Mumbrella’s Retail Marketing Summit last month, Cartology’s Robbie Hills offers a reflection on the day’s content, and why it is all about the customer.
It was a jam-packed room for last month’s Retail Marketing Summit and being in that room was true acknowledgement that the way brands and retailers communicate with customers has undergone seismic change that is showing no signs of abating.
With speakers from FMCG brands such as Nestle, Reckitt, and Goodman Fielder, to retailers Mecca, Catch, Rebel and New Zealand’s The Warehouse Group, plus media owners and agencies, there was one central theme at the summit that really should surprise no one: the customer.
So, my take on a few sessions that piqued my interest?
“The more you know about your customer, the better the outcome”
In other news, water is in fact, wet.
A serious question though, in spite of my snide comment above.
What purpose do summits such as this actually deliver? A room full of some of the most highly paid, senior individuals in the industry, confirming one another’s biases and reciting the same platitudes and cliches.
Genuinely curious to get a viewpoint on this.