The Motley Fool Australian partners with Taboola

Investor news platform The Motley Fool Australia has teamed with discovery platform Taboola.

The announcement:

Taboola, the world’s leading discovery platform, today announced results from recent work with The Motley Fool Australia, the Australian arm of the global financial services business, The Motley Fool.

The Motley Fool Australia has leveraged Taboola’s large publisher network to realize significant performance advertising results, including a 440 percent increase in customer acquisition volume, more than 7,700 percent increase in customer engagement, and a large reduction in CPA (Cost Per Acquisition) of more than 50 percent. These results, which compared Q1 activity to Q2 activity, were delivered exclusively on the Taboola network. Taboola is a preferred partner for The Motley Fool Australia and is currently working with the company in an always-on capacity.

“We’re really enjoying working collaboratively with the Taboola team,” said Matt Burgess, Head of New Member Marketing, The Motley Fool Australia. “They are responsive and understand where we are looking to take the brand. At the moment we’re focusing on performance objectives; however, we hope to expand this to include more upper-funnel branding activity that includes video and other formats as we look to continue to grow awareness of The Motley Fool name in Australia.”

“The team has been excellent to work with, said Sam Fuller, Direct Response Marketing Manager, The Motley Fool Australia. “From day one, we ensured that both parties knew their role in the partnership. This ensured that we were collectively working towards the same goal, and each other’s strengths. We have seen significant improvements in our activity since deploying a ‘back to basics’ approach and slowly growing towards more advanced campaign formats, bidding types and targeting options. We’re essentially moving from strength to strength.”

“We’re pleased to have played a part in helping The Motley Fool Australia scale quickly while simultaneously beating their CPA benchmarks,” said Dylan Robinson, Australia and New Zealand Country Manager, Taboola. “This success has been driven by a great collaboration between teams, one that aligned on expectations and strategic direction, and one that was executed flawlessly.”

Source: Taboola media release


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