F.Y.I.

The Neon Group launch in the UK

The Neon Group, the umbrella company for Popcorn Taxi, Studio 33 and Neon Pictures, has announced the launch of a London office.

The announcement:

October 17, 2011: The Neon Group is pleased to announce their international expansion via a new office located in London, (UK).

Peter Taylor, Managing Director, The Neon Group, said: “This is an exciting time for Neon as we see enormous potential within the UK for our offering; this is something we have had planned since Neon’s inception.”

“The needs of the Australian and UK markets are not too dissimilar and as the world gets smaller through digital communication, we need to service our expanding client base in multiple time-zones. We will also look to expand our unique online platform and event entity, Popcorn Taxi, into this territory along with other projects.”

The Neon Group UK team will be managed by Steve Allen whose previous client experience includes Procter & Gamble, Nestle and Arnott’s; as well as specific projects for Telstra, Vodafone, Unilever and the Rugby World Cup.

The Neon Group’s recent projects and clients include; The Lung Foundation’s ‘Show Us Your Lungs campaign’, Panasonic’s Annual Trade Event, the Sony Ericsson ‘Xperia’ Launch, DEXUS Property Group, Red Bull, Universal Pictures, Nestle/Kit Kat ‘Chunky3’ TVC and The Award-Winning Xbox ‘Kinect’ TVCs.

The Neon Group is a multi-disciplined producer and service provider, creating and delivering clever consumer activations, event solutions, TVC’s, branded web series and films including 3D, technology installations, digital concepts and strategies and design.

Source: Kabuku PR press release

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