The NFL and Snapchat launch creator program
Snapchat and the NFL have teamed up to launch an official NFL x Snapchat Creator Program.
The announcement:
Super Bowl LIX and Snapchat’s Exciting NFL Partnership
Super Bowl LIX is just around the corner, and 80% of Snapchatters in the U.S. plan to tune in. To build excitement for game day, Snapchat is partnering with the NFL to create innovative experiences for Snapchatters in New Orleans and around the world.
Sports remain a major passion for Snapchatters, with nearly 9 in 10 engaging with sports content at least weekly. Additionally, Snapchatters globally watch more than 25 million minutes of sports content on Spotlight every day. Given this enthusiasm, Snapchat continues to provide new ways for fans to celebrate their favorite teams and enhance their game day experience, no matter where they are.
New NFL x Snapchat Creator Program
For the first time, Snapchat has collaborated with the NFL to launch an official NFL x Snapchat Creator Program, bringing Snap Stars to the Super Bowl. Creators such as Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will capture and share unique perspectives through content posted to Stories and Spotlight, giving Snapchatters an exclusive behind-the-scenes look at all the action.
Additionally, these creators will help bring the magic of augmented reality to life by using innovative AR Lenses created in partnership with the NFL. This will give fans a new, immersive way to experience the game across their favorite channels.
Camera Kit Integrations
This year, the NFL will integrate Snapchat Cam into Caesars Superdome in New Orleans, making it the second Super Bowl host stadium to feature Snapchat’s augmented reality technology. Following its successful debut at Allegiant Stadium in Las Vegas for Super Bowl LVIII, Snapchat Cam will once again enhance fan engagement through immersive AR experiences.
Throughout the game, the NFL will place entertaining Lenses on attending fans, including a custom New Orleans Super Bowl-themed helmet as well as Eagles and Chiefs helmets to foster a shared sense of excitement throughout the crowd.
AR Lenses and NFL Content
To connect Snapchat’s sports fans—whether at the stadium or at home—Snapchat is launching innovative AR Lenses and engaging content, including:
- NFL Super Bowl LIX Lens: This AR Lens allows fans to feature themselves and invite a friend to pose with Chiefs and Eagles Super Bowl LIX helmets. The Lens will be updated post-Super Bowl to highlight the winning team.
- NFL Live Jersey Lens: Available on the NFL’s official Snap Profile and Snap’s Lens Carousel, this feature enables fans to seamlessly try on official jerseys for both Super Bowl teams using Snapchat’s Live Garment Transfer technology. Fans can also visit NFLShop.com from the Lens to purchase their favorite jerseys.
- Lens Collection & AR Bar: On Super Bowl Sunday, Snapchat will host a dedicated Super Bowl AR Bar and Lens Collection, featuring all NFL Lenses in one place.
- NFL Content: Throughout Super Bowl week, Snapchat will feature exciting content, including real-time Super Bowl highlights, behind-the-scenes footage, and more, available in Stories, Spotlight, and the official NFL profile.
Game On!
With these new partnerships and AR innovations, Snapchat continues to elevate the game day experience for sports fans everywhere, bringing them closer to the action than ever before.
Source: Ogilvy
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