The power of the indie: Lessons from a convert
Robert Peucker is senior digital manager of The Media Store. He’s gone from working with 75,000+ colleagues across 100 countries to being part of a small, focused team.
Here, he discusses the differences in working styles between indies and holdcos.
When I was 11 years old, I told my mum that I wanted to be a lawyer. I had just watched an episode of Boston Legal and was enamoured with the idea of one day being a high-powered businessman, wearing a three-piece suit to work and strutting around a big office at the top of a skyscraper in the CBD at a multinational company.
This image I had created of my future drove me to do well in high school and university so that one day I could make it a reality.
While I (thankfully) didn’t become a lawyer, and I don’t have to wear a three-piece suit to work every day, I did achieve my goal of working in a large multinational company; first at Dentsu in Melbourne and then at Omnicom in London.
You always were a snappy dresser Rob, don’t sell yourself short! Glad to see you are back in Oz and happily settled.