The PR Group announces 4 new client wins including Nimble
PR agency The PR Group has announced four new client wins, including fintech company Nimble.
The announcement:
Asia-Pacific communications consultancy The PR Group adds Nimble, Tic:Toc, Butn and Beforepay to its growing roster of fintechs working with the company across the region.
CEO Caroline Shawyer said The PR Group’s deep experience in both the financial services and innovation sectors positioned them as the communications partner of choice for emerging and established fintechs.
“We are thrilled to welcome these new members of our growing fintech family,” Ms Shawyer said.
“The Australian fintech space contains visionary innovators and companies who are revolutionising the way we spend, save, borrow and build businesses. It’s a privilege to serve this community.”
Adelaide-based AI-powered lending company Tic:Toc has signed with the PR Group to support its accelerated growth. The company sought a PR partner to elevate its brand and communicate its unique loan decisioning engine and platform-as-a-service offering at a time of record loan volumes and immense industry digitisation in retail banking.
“AI and automation are key to the transformation of the financial service sector,” said Laura Osti, Tic:Toc’s Head Of Marketing and Communications. “As both a technology company serving the home lending industry and a digital lender ourselves we recognise that the story of digital lending in Australia is only in its opening chapters. Finding the right partner to tell that story with us is crucial and the PR Group is that partner.”
Pay-on-Demand provider Beforepay has engaged the PR Group to manage their communications ahead of a likely IPO at a time of rapid evolution in BNPL and adjacent categories.
“In establishing a new category that serves consumers far better than big banks and credit cards ever have, it’s vital to have a communications partner that shares our vision,” Beforepay founder Tarek Ayoub said.
Online business finance solution Butn has likewise entrusted the PR Group with their IPO runway communications. Their product streamlines and fast tracks B2B financing, addressing a major pain point for SMEs nationally.
“The PR Group’s deep understanding of financial products for small businesses, coupled with their experience in B2B and financial PR demonstrated they had the right tools to support us building our brand and on our journey to listing,” said Butn founder Rael Ross
Nimble has engaged The PR Group at a time of transition as they reshape their product offering around digitised, AI-driven personal finance.
Nimble CMO Oonagh Flanagan said that the PR Group was chosen for their deep understanding of the fintech space.
“We are a fintech brand that is going through a major repositioning and to do this we need a partner with a track record and pedigree in the space, the capacity for nuance as well as the ability to drive a high-impact PR program.”
Caroline Shawyer said that the company’s growing fintech client roster was testament to the importance of PR for growing companies, the strength of the Australian fintech ecosystem and the company’s expertise in the area.
“We have always been embedded in the Australian fintech community,” Ms Shawyer said. “From our work serving the ecosystem with Stone & Chalk, building Square’s presence in the local market, to our management of the AfterPay IPO, fintech is in our DNA. We are proud to be working with established and emerging fintechs creating products for business and consumers and value for investors.”
Source: The PR Group media release
