The Projects picks up new business

Creative agency The Projects will pass its 2 year milestone with a host of new business wins.  

The announcement:

Turning two years old this week, creative & experiential agency the projects* is celebrating a raft of new business wins. Entering its third year of operation, the agency has seen Ray‐Ban, Schwarzkopf, Nivea, Subaru, Westfield, Peroni, Sara Lee, & Pacific Brands sign off on a diverse range of campaigns embracing experiential, digital, social media and PR in both BTL & ATL activities.

The agency, in conjunction with Hausmann Communications, also produced the 10thBirthday for Virgin Blue attended by Sir Richard Branson and Virgin Blue CEO John Borghetti with an exclusive performance by Delta Goodrem, the Tap Dogs, and 100 Virgin Blue staff.

See here for the execution:

Partner in the projects * Carrie Barker’s comment sums it up nicely:

“Experiential is the growth industry of the moment, increasing by at least 20% year on year. Clients are moving money out of traditional media outlets to increase

engagement and build advocacy with consumers, and that’s where we can help!”

the projects* is also still representing its first year foundation clients ABSOLUT Vodka, Electronic Arts, & Stoneleigh Wines, and will also be unveiling two new major new client wins in the forthcoming weeks.

Source: `The Projects press release


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