The Projects throws light on Audi A6

Sydney agency The Projects has organised a large scale projection mapping campaign to promote the launch of the Audi A6.

The announcement

Creative & experiential agency the projects* launched the new Audi A6 via one of the widest 3D projection mappings ever seen in Australia.

Held at the Royal Hall of Industries, hundreds of top-tier guests were invited to attend, with a bespoke ‘Red Carpet Valet’ service delivering guests right to the front door. On arrival, guests were invited into a portion of the building where the 72 metre wide 3D projection mapping visual was aired culminating in the unveiling of the new Audi A6.

Host Sandra Sully then announced another ‘reveal’ where behind a giant curtain, the rest of the Royal Hall of Industries was configured to offer a giant stage at one end showcasing two of the latest A6 vehicles, facing a band stage at the other end where ‘Electric Empire’ fresh from a Glastonbury performance were playing live. Situated in between was a live kitchen ‘cook off’ hosted by Audi Ambassador and top chef Matt Moran where fellow Audi Ambassadors and former Wallabies George Gregan and Matt Burke showcased their competitive culinary skills.

Carrie Barker – Partner @ the projects* said “I’m so proud of our whole agency as this was one of the best ever executions we’ve produced, using latest 3D technologies and surprise live activations, all blended together to deliver a progressive and innovative launch event for Audi Australia”

Uwe Hagen – Managing Director at Audi Australia says “The launch of the Audi A6 truly showcased the progressive performance of Audi. It was a prestigious event where we were delighted to introduce our all-new A6 sedan to an exclusive audience.”

the projects* now in it’s third year of operation works with a broad range of top-tier brands including: ABSOLUT Vodka, Audi Australia, Electronic Arts, ING Direct, Peroni, Stoneleigh Wines, Tia Maria, Vodafone & Westfield.

Source: The Projects press release