The Pulse hires chief medical officer to boost healthcare tech

Specialist agency The Pulse has appointed Dr Mark Hohenberg as chief medical officer in what it claims is a first for an Australian communications agency.

Dr Mark Hohenberg: ‘An unusual move for a medic’

The agency, which specialises in virtual and augmented reality, has appointed the senior geriatrician and academic to lead its healthcare technology efforts.

Dr Hohenberg, who also holds the roles of Campbelltown Hospital staff specialist clinician and Western Sydney University clinical dean, will oversee healthcare product development and integration.

He said: “It’s an unusual move for a medical professional such as myself to join an agency working in these fields. However, the efficiency and medical breakthroughs that can be made communicating through these platforms is truly ground-breaking and will, I believe, revolutionise healthcare globally.

“The Pulse is at the very forefront of these innovations and this is an amazing opportunity to be able to work alongside such an amazingly talented group of individuals to uncover the possibilities available.”

Agency managing director Brett Heil said: “Mark’s background is unique for an agency environment, and I believe his addition to the team offers us a real advantage at the forefront of innovation within healthcare.”


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