The Queensland Family and Child Commission uses real transcripts from online predators to educate children and families in confronting campaign
A confronting campaign which compares the grooming of victims by online predators to being caught in bear traps has been launched by The Queensland Family and Child Commission to try and educate children and their families of the dangers in online interactions.
Using real transcriptions sourced by Queensland Police’s Task Force Argos, the campaign demonstrates how easily predators are able to convince young victims to send compromising images of themselves.
Great spot – really powerful…and scary!
Wow. Well done! This is exactly the type of thing I want to show my kids. It’s real people, real conversations, and a real timeline. And the beartrap ending is the perfect shock tactic (scary but not completely unrealistically scary for the target market).
Great job on this one –