F.Y.I.

The Readership Works appoints Mal Dale

February 4, 2011 12:48

Newspaper Work’s readership spin-off – The Readership Works – has appointed Mal Dale to the role of general manager.

The announcement:

The Readership Works today announced that it has appointed Mal Dale to the newly-created position of general manager, whose primary role will be to develop, launch and manage the new print readership metric in Australia.

Dale, who has been head of digital at MediaCom Australia since 2007, brings to The Readership Works almost 25 years’ experience working in the media in the UK and Australia, and is one of this country’s most talented media executives.

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