The return of the big red hand: Coles brings it back for new campaign via Smith St

August 31, 2023 10:47

Coles is doubling down on value, bringing back the iconic big red hand for its new platform, ‘Great Value, Hands Down’ via bespoke agency Smith St.

The new spot builds on the ‘Great Lengths’ platform which talks to the quality of Coles’ products.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

2 COMMENTS

Good work team Coles 31 Aug 23

That’s a return to much better work

User ID not verified.

Anonymous 23 Sep 23

How about reducing prices and stop wasting money making stupid pointless song and dance ads. I see these ads and think “ look over here, not over there” what are you distracting us from?

User ID not verified.