The Roar debuts on TV with big foam hand
Conversant Media has launched its first TV campaign to promote sports opinion website The Roar.
Like the current Coles campaign, the advertiser has used a large foam hand to help get its message across.
http://youtu.be/Jd84klWHVcU
The campaign, which airs on Ten and One, aims to grow awareness and drive new visitors to the four year-old site through July and August.
Nice.
The Roar is an excellent blogging proposition: journalism in the left rail and ‘the roar of the crowd’ in the right rail. Great idea.
A simple ad too (in a good way).
Good stuff The Roar 🙂
Thanks Greg and Marshy.
Our approach to content is to set a high quality tone by engaging experts and then off this platform we allow Roar of the Crowd (fan) contributors to write their own columns.
The quality of this writing is often quite amazing. We edit each piece to ensure quality.
Across these articles we also have a huge volume of comments: 20,000 left on the site each month (the equivalent of War and Peace – 560,000 words – every 6 days).
We have a similar model on our popular culture website, Lost At E Minor (http://www.lostateminor.com/) which just crossed 500,000 uniques monthly.
Hmmm, seems more focused on attracting content providers than readers.
I might like the idea that I can mouth off over whatever sporting topic takes my fancy, but do I really want to read other people mouthing off about whatever sporting topic takes their fancy?
Jack, what sets The Roar apart in our (biased) view is the quality of the debate. Have a look and I hope you’ll see that articles are enriched by the crowd’s participation.
cheers, Zac