The Royals launch first work for Guide Dogs Australia ahead of tax time
Guide Dog Australia has launched a new out of home campaign to promote the charity’s annual end of financial year donation, in what is the first work created by the brand from The Royals.
The campaign employs oversized QR codes (CuteR Codes), accompanied by adorable puppy ‘cutebaits’ that draw on the insight that giving to a good cause, and adorable animals, are both powerful mood boosters. The billboards are being rolled out across transport shelters on the east coast of Australia, across Melbourne, Sydney and Brisbane.
