The Royals nabs Clemenger BBDO’s Graham Sweet as head of strategy
Independent creative agency The Royals has appointed Graham Sweet as head of strategy, Sydney.
Joining the agency from his role as head of brand planning at Clemenger BBDO, Sweet has close to two decades of experience, having previously held positions at Saatchi & Saatchi, We Are Social and DDB Australia.
He replaces former head of strategy, Tom Donald, who recently departed the agency to move into a client side role as creative strategy lead at Lion.
Prior to his career in Australia, Sweet led strategic function at South African branding consultancies, The Brand Union. He has worked across a multitude of categories, from beer to banking, with equally diverse geographies.
The Royals managing partner Dan Beaumont said: “Graham has an unwavering passion for inventive strategy, thoroughly enjoys leveraging creativity to grow clients’ business and has never been seen in the same pair of sneakers, so he’s going to surprise us strategically and sartorially. GS is one of the finest strategic minds in the business. His expertise and experience will be an incredible asset to our people and clients alike.”
Sweet added: “The Royals’ mission to create unnatural change to propel brands and culture forward is an attractive proposition for anyone passionate about achieving positive change. I’m thrilled to be joining such a talented and ambitious bunch and to get to work with a diverse group of clients, from beer to pet food, payment methods and world-class mattresses – what’s not to love?”
The new appointment comes at what has been a busy time for the independent agency, last week launching a bespoke pet magazine from Ivory Coat, following the agency’s first work for the brand in May, and recent integrated outdoor campaigns for Koala and Guide Dogs Australia.
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