The Royals wins Bega Group’s Dairy Farmers creative pitch

June 13, 2024 8:11

Bega Group has chosen The Royals as its creative agency partner for its Dairy Farmers portfolio following a competitive pitch.

The account, which Mumbrella revealed went to pitch earlier this year, was previously held by AJF Partnership for over five years.

Bega Group was said to be seeking a new creative direction for the iconic Dairy Farmers brand – celebrating its 120 years of history and community.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

1 COMMENTS

Rob Lowe 13 Jun 24

Congrats Dan and team!

User ID not verified.

Latest

Three strategic questions crucial to Nine Publishing's future

Roxy Jacenko’s hot takes on the 'lazy' PR industry are very lazy

Two strong hearts: SCA baits ARN with new Heart Network

ARN makes key appointments ahead of upfront

The data miners take an L

The Royals wins Bega Group’s Dairy Farmers creative pitch

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE