The Royals wins project work with Spotify, launches Student Premium Store campaign

Spotify has engaged ad agency The Royals to create Spotify Student Premium Store, a market place for students to obtain fashion and festival tickets, music merchandise and unique music-related experiences.

The Spotify Student Premium Store offers students exclusive offers and credits when they get one of their student friends to sign up – the more friends who sign up the more credits received.

The Royals won the project work for the campaign

The new campaign will roll out across CRM, digital and social.

Serena Leith, marketing director at Spotify, said in a statement: “We sought a great new local partner to help us bring to life the compelling new Premium for Students proposition in the competitive Australian market this summer.

“The Premium for Students offering takes a deft touch to communicate clearly to our student constituents, and our brief reflected the complexity and nuance required to deliver a unique campaign approach.”

Dan Beaumont, managing partner at The Royals, added: “As a relatively young creative company, we love working with innovative brands and modern clients and they don’t come more modern than Spotify – a global leader in its use of technology, data and content.

“We’re excited to be working with the team to build something unique for users and contribute to Spotify’s success story.”

Mumbrella understands The Royals just won the project for Spotify and is not its agency of record.


  • Client: Spotify Australia
    Marketing Director, Australia & New Zealand: Serena Leith
    Marketing Manager, Australia & New Zealand: Rosie Rothery
    Marketing Specialist, Australia & New Zealand: Steph Gray
  • Agency: The Royals
    Managing Partner: Dan Beaumont
    Creative Partner: Nick Cummins
    Senior Creative: Juan Aguilar
    Senior Creative: Lewis Farrer
    Group Account Director: Ian Hartley
    Snr Account Manager: Etaoin Knight
    Head of CX: Mikael Perhirin
    Digital Project Manager: Emerald Cowell
    Senior Frontend Developer: James Robinson
    QA Analyst: Sarah Jackson
    UX Designer: Max Lacoste
    Lead UX Architect: Mark Smith
    Content Writer: Dan Michael Jones

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