The Ryobi lawn mover: the next great leap in backyard technology
Ryobi lawnmovers has launched a 45-second TV ad that bemoans the lack of advancement in lawnmover technology over the years – until now.
The campaign was devised by BMF Melbourne.
“By juxtaposing the humble lawnmower against some of the more interesting technologies from the past 60 years, we were able to create a humorous story that ultimately positions Ryobi as leaders in garden tools,” said David Klein, CD at BMF Melbourne.
I want one now
Great innovation, if only these were around 15yrs ago then my mates dad might still be alive, having electrocuted himself while mowing the lawn.
Not a bad ad as well
I would have said this product is such a break through there is absolutely no need to create borrowed interest and a long winded narrative. I have a garden and very relectantly mow grass – this looks like an amazingly different product – I would love to know more about its benefits. It so rare these days to have a USP when you get one – flaunt it.
That’s actually quite good. Simple, not offensive, tied in with the product. Nice work.
Nice ad – but there HAS been innovation in lawn mowers and garden tools over the years. Most people know that.
Actually made garden tools seem interesting. Well done.