The seventh season of The Bachelor kicks off on Ten to 828,000 metro viewers

The Bachelor is back for 2019 with astrophysicist Matt Agnew’s quest for love kicking off last night to 828,000 metro viewers, making it the most-watched entertainment program of the evening.

The show just broke 1m viewers mark when regional and metro data was combined, airing to 1.078m total viewers. The Bachelor was also the most-watched program in all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

Matt Agnew and his bachelorettes

It’s a drop from last year when Nick ‘Honey Badger’ Cummins brought in 940,000 metro viewers, giving the franchise its highest launch episode ever. However, Ten is undoubtedly hoping for a better ending to this season, with Cummins drawing viewer ire in 2018 for not picking a love match in the final episode.

Ten’s head of programming Daniel Monaghan said the network was delighted with how well the show had done, given that the last unknown bachelor was Sam Wood in season three. 846,000 metro viewers tuned in to Wood’s first episode.

“Audiences have fallen in love with Matt as their 2019 Bachelor. Matt’s journey is just beginning and we can’t wait for audiences to share in his journey to find a love that’s out of this world,” said Monaghan.

“It achieved the highest share ever for a Bachelor launch, was the number one entertainment show of the night, topped all the demos and created worldwide social buzz.”

The Bachelor went up against ABC’s 7.30 on which host Leigh Sales interviewed embattled Masterchef judge, George Calombaris. Calombaris, who walked away from the franchise last month alongside Gary Mehigan and Matt Preston, is currently facing criticism over the fact his restaurant business failed to pay workers appropriately.

660,000 metro viewers tuned in for the episode, meaning ABC beat both Nine and Seven in the prime-time slot. But it was still Seven’s night overall, with the channel holding a winning 20.2% channel share.

Ten took the next spot on 17.2%, Nine held 16.7% and ABC 13.2%. The network audience share held the same hierarchy, with Seven Network holding 26.7% overall, Ten on 24.5%, Nine with 23.1% and ABC on 17.3%. In metro audiences inside the 25-54 key advertising demographic, Ten held the top spot with 23.6% audience share. The channel held an even more commanding share in metro audiences 16-39 on 28.3%.

Again, the most-watched program for the evening overall was Seven News, which drew in 1.027m viewers while Nine News brought in 901,000. Seven’s most-watched entertainment program was Home and Away with 712,000 metro viewers. Hot Seat took the top entertainment spot for Nine on 498,000 metro viewers.

Hard Quiz was the most-watched show for ABC, bringing in 667,000 metro viewers, followed by Shaun Micallef’s Mad As Hell on 660,000.


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