The Shire ends with a fizzle
Ten’s ‘dramality’ The Shire finished its series on Monday night with less than a quarter of a million viewers.
The reality show, produced by Shine, featured a group of twenty-somethings in Cronulla and The Sutherland Shire, and was based on series such The Only Way Is Essex and Jersey Shore.
The show’s final episode, which aired at 9.40pm, rated 237,000 total viewers and placed 44th for the evening according to overnight metro ratings from OzTam.
The show did better in the key advertising demographics placing 24th in 16-39, 27th in 18-49 and 34th in 25-54. But it was still well down on its debut when it rated 941,000 and won its time slot in key advertising demographics.
What a shit show brah
A huge flop…who should be held accountable for these investments.
The Shire, YTT, Lara Bingle, Don’t Tell the Bride and of course I Will Survive are a legacy of a failed youthful strategy. No wonder Ten has delayed (pushed) Reef Doctors and others back indefinitely.
Gee, didn’t see that coming :/
Wow, I can’t understand how such an amazing show had such small numbers…
Dante, unless that’s sarcasm, the fact you believe it was an amazing show explains why you can’t comprehend its small numbers.
It seems just like yesterday (but I guess it was a year ago) that people were raving about Ten’s 2012 strategy. Next programming move? “All Bolt all the time”?
I’d like to see a cop/hospital drama or reality cooking /house/garden renovation show ? just a thought TV programmers…..get your finger on the pulse !
The Shire was a very good show, and since being put back to the late night timeslot has continued to grow week-on-week. It’s the only show to do this on Ten in the last month.
I hate to say it Accountability but Being Lara Bingle had good ratings. The only time viewership dropped was during the Olympics.