News

The Shire ends with a fizzle

Ten’s ‘dramality’ The Shire finished its series on Monday night with less than a quarter of a million viewers.

The reality show, produced by Shine, featured a group of twenty-somethings in Cronulla and The Sutherland Shire, and was based on series such The Only Way Is Essex and Jersey Shore.

The show’s final episode, which aired at 9.40pm, rated 237,000 total viewers and placed 44th for the evening according to overnight metro ratings from OzTam.

The show did better in the key advertising demographics placing 24th in 16-39, 27th in 18-49 and 34th in 25-54. But it was still well down on its debut when it rated 941,000 and won its time slot in key advertising demographics.

Last night’s most watched show was Seven’s The X Factor which rated 1.384m. The singing competition also took the top spot in 18-49 and 25-54 but in 16-39 it placed fourth behind Nine’s strong showing of Big Brother and Underbelly: Badness.

 

Monday’s top 15 shows: 
1. The X Factor – Seven 1.384m
2. Seven News – Seven 1.283m
3. Nine News – Nine 1.242m
4. ABC News – ABC 1.197m
5. A Current Affair – Nine 1.105m
6. Underbelly: Badness – Nine 1.033m
7. Today Tonight – Seven 1.027m
8. Big Brother – Live Nominations – Nine 1.023m
9. Australian Story – ABC 1.020m
10. Big Brother – Nine 0.987m
11. Home and Away – Seven 0.971m
12. 7:30 – ABC 0.917m
13. Four Corners – ABC 0.902m
14. Media Watch – ABC 0.787m
15. Ten News – Ten 0.758m

Network Nightly Shares:

  • Seven: 21.8%
  • Nine: 20.3%
  • ABC1: 17.3%
  • Ten: 10.4%
  • 7TWO: 5.8%
  • SBS1: 4.0%
  • GO!: 3.9%
  • Gem: 3.1%
  • 7mate: 2.9%
  • One: 2.8%
  • ABC2: 2.7%
  • Eleven: 2.7%
  • ABC News 24: 1.0%
  • ABC3: 0.8%
  • SBS2: 0.6%

Seven won the night with a 21.8% share closely followed by Nine on 20.%. ABC1 was third with 17.3% while Ten was well behind on 10.4%.

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