The SMH and The Age launch Futurepreneur podcast

Nine’s mastheads The Sydney Morning Herald and The Age have launched a podcast called Futurepreneur.

The announcement:

The Sydney Morning Herald and The Age have launched a new podcast series, Futurepreneur, designed to give listeners an insight into Australia’s leading business minds and how they see the economy and entrepreneurship.

Each episode of the eight-part series will be hosted by a journalist from the mastheads’ business section and will introduce listeners to the business leaders who are driving Australia’s economy as we step boldly into a post-pandemic future.

Futurepreneur, produced in partnership with Optus, will draw out the journey business leaders have been on and get their perspective on the future of the Australian economy, based on the challenges they have faced. The discussions are varied and enlightening, with some of the country’s best-known leaders opening up on everything from hiring (and firing), raising capital and developing and marketing a product to how to avoid burning out, and dealing with success and failure.

“Our readers are fascinated by entrepreneurship, but it is nowhere near as easy or glamorous as it is often portrayed,” said John McDuling, Business Editor of The Sydney Morning Herald and The Age. “We’re thrilled to release Futurepreneur into the wild. It’s essential listening for anyone who has thought about founding a business, or has already taken the plunge.”

Episode one examines the first step an entrepreneur takes in their business journey and looks at the Australian start-up community with venture capitalist Nick Crocker in conversation with John McDuling.

With later episodes featuring start-ups including Eucalyptus, Shameless and Powerledger, one of Australia’s most successful start-up founders, Scott Farquhar from Atlassian, reveals his thoughts about the “great resignation”, the work from home debate and the role of the office in a post-COVID economy.

In recent months both mastheads have significantly ramped up their audio presence, launching twice-daily audio news bulletins as well as the gripping true-crime podcast, Bondi Badlands.

New episodes of Futurepreneur will be released weekly on APPLE, GOOGLE and SPOTIFY.

Source: Nine media release


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