The Smith Family launches Christmas appeal for Aussie kids in need

BMF has unveiled an emotive Christmas campaign for charity organisation The Smith Family.

Aiming to draw attention to the large number of underprivileged Australian children; the ad features a child at alone at school,  isolated because of financial disadvantage.

Tim Wood, associate creative director at BMF said: “This campaign uses a simple idea to drive home a shocking message. This issue is happening right here in Australia, and these disadvantaged kids have a right to the same opportunities as every other Aussie child.”