The Smith Family launches Christmas appeal for Aussie kids in need
BMF has unveiled an emotive Christmas campaign for charity organisation The Smith Family.
Aiming to draw attention to the large number of underprivileged Australian children; the ad features a child at alone at school, isolated because of financial disadvantage.
Tim Wood, associate creative director at BMF said: “This campaign uses a simple idea to drive home a shocking message. This issue is happening right here in Australia, and these disadvantaged kids have a right to the same opportunities as every other Aussie child.”
The ad will screen in cinema’s before Harry Potter and the Deathly Hallows and will be supported by online, print and direct mail.
Credits
- Agency: BMF
- Director: Tom Spark
- Production Company & Post Production: Flying Fish
- Media Planning & Buying: Delany Advertising & Media
- Client: The Smith Family
