The social licence blueprint: Tapping into local media’s power
Having grown up in regional Australia, Jamie Wood, global sales director at Boost Media International, understands the importance of local media. Here, he discusses just how powerful it can be, and why marketers should get behind it.
I grew up in Gunnedah, New South Wales.
Gunnedah has a population of about 8,300 – 4,300 of whom would make the regular three-hour round trip to Tamworth each Saturday to order Macca’s for lunch!
Despite being the birthplace of well-known personalities like Tom Gleeson and Miranda Kerr, the real celebrity in town – at least when I was there – was our local radio station, 2MO.
Love this guys podcast
Jamie, I completely agree. I never worked in an Australian regional or remote market, however in my years in radio programming I employed lots of very good people for the types of stations like 2GO. What I found with that talent was they understood the importance of connection. Connection with the pulse of what was going on in the town, with the community and then how they connected with that audiences and the clients that spent money.
Having spent 5 years in regional radio ( local radio) in the Uk and now watching how that no longer exists is a real shame. I would hate to see that happen here but fear it already has.