Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well.
“We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella.
Social Soup is a word of mouth agency connecting brands with consumers to try out products and then share their experiences on social networks.
In the UK the agency’s first campaign has been for Air Wick Freshmatic. The company claims to have achieved a 35 per cent uplift in sales in the areas where their campaign was run.
“The UK is one of the most sophisticated word of mouth markets and also one of the most competitive,” said Sharyn Smith, Soup CEO.
“The scale and diversity of the UK presents a great opportunity for Soup, and we anticipate a busy year across all our operations.”
The UK expansion follows the opening of the company’s office New Zealand last year.