News

The Squiz launches Sport Today podcast sponsored by Kayo

Acast will host and distribute the latest podcast from The Squiz, a daily sporting podcast called Sport Today, with Foxtel’s Kayo Sports coming on board as launch sponsor.

The Squiz Today has run since May, 2018, and creators Claire Kimball and Kate Watson have extended their partnership with Acast for the new podcast.

Sport Today will be presented in The Squiz network’s digestible format, and Acast expects the podcast to become ‘Australia’s leading daily sports podcast’.

Greg Elliott and Gemma Ryan have been brought on as hosts.

Sport Today

The Squiz founder, Claire Kimball, said: “Our thing at The Squiz is making sense of the cluttered news cycle coming at our podcast listeners and newsletter subscribers each day.

“Sport Today will do that for sport fans who want more than results and opinion. In less than 10 minutes each weekday, we’ll take you through the headlines, and unpick what makes sporting disciplines across Australia and the world tick.”

Podcast director, Kate Watson, added: “Greg and Gemma have been mates their whole life, they’re sport lovers through and through who will make sense of everything from the days results to the business of the sport, the administration and the machinations – with a touch of the quirky too.

“We’re excited to have them as part of The Squiz and know they’ll bring a fresh approach to how sport loving Aussies – and those who just don’t want to be left out of the sports chat – consume sports news.”

Acast content director for Australia and New Zealand, Guy Scott-Wilson, said The Squiz identified a gap in the market for a daily sport podcast.

“Australians love their sport, yet there aren’t many sporting podcasts to serve this incredibly captive audience in Australia.

“The Squiz has a fantastic track not only delivering great news, but reaching a massive engaged audience at scale.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.