Opinion

The Virgin replacement lacks cred

March 26, 2009 8:37
by

If ever evidence was needed that large corporates and funky branding do not mix, the way in which Westpac is moving Virgin credit cardholders over to its own brand is it.

Kylie Davies on the awkward union of Virgin and Westpac

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics credit card Marketing Virgin Westpac
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