The Voice wavers slightly but continues to dominate primetime

Nine’s The Voice dipped slightly on Tuesday night, dropping to 915,000 metro viewers, but continued to be the most-watched entertainment program for the evening and provided Nine with the overall audience share win.

The Voice’s success helped Nine take a 21.6% audience share for main channel and a 29.8% network share, easily bolstered by good performances from A Current Affair and The Big Bang Theory alongside the talent show.

The 2019 hosts of The Voice

Most-watched program for the night overall was still Seven News, with the first half drawing 1.064m metro viewers and the second half, which airs as Today Tonight in some cities, pulling 1.018m.

Comparatively, Nine News saw 967,000 metro viewers tune in. A Current Affair was the sixth most-watched show for the evening with 792,000 viewers, while The Big Bang Theory brought in 597,000.

In the key advertising demographics, there was a split between Nine and Ten with Masterchef taking the top spot for the 16-39s while The Voice topped 18-49s and 25-54s. Nine took the overall share win for the 16-39s, holding 21.4% of the metro audience in this demographic. The win in the 25-54s also went to Nine with 23.7%.

Masterchef took the second spot in the primetime 7.30pm slot with 611,000 metro viewers. Seven’s House Rules brought in 544,000 in the same slot.

Behind Nine in the overall daily audience share, Seven held 19.4%, Ten held 12.6% and ABC sat on 10.3%.

In the network share, Seven held 28.0% followed by Ten on 18.5% and ABC on 15.1%.


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