The Wired Agency launches affiliate marketing solution
Digital marketing agency The Wired Agency has launched an end-to-end affiliate marketing solution, expanding its performance division.
Pizza Hut is Wired’s first client to pilot the new solution.
Deehan and Hampton will spearhead the new offering
The service will be led by performance director James Deehan – who was formerly CHE Proximity’s performance director and national performance director for Admatic – and founder and managing director, Angela Hampton.
Wired said a big drawcard for the division is that the cost is connected only to conversions.
“As we move deeper into performance-based marketing, it made sense for us to look at how we can drive even further growth for our clients by tapping into the business rewards category,” said Hampton.
“We’ve been looking at how brands use affiliate marketing in more mature markets like the US and UK, and while Australia is starting to see the approach as one that can drive significant growth, it’s still two to three years behind other markets.
“Recognising its enormous growth potential in this market, we saw the opportunity to build out our offering and launch before the category reaches maturity here in Australia.”
The Pizza Hut project has been successful, the agency said, and within six weeks has recorded positive conversation results. Assembly Label, an account which Wired won a year ago, is next in line to use the offering, and other key accounts are also interested.
Wired added that it will work in partnership with affiliate marketing agency Commission Factory, and the service will sit within the performance division and integrate with its other services.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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We are weeks out from 2020 and brands in Australia are just discovering affiliate marketing *shakes head*
This is hardly an “affiliate marketing solution” from Wired. They are just using an affiliate network to drive conversions for a client. They are merely adding another channel (and a good one at that) to the media plan. How is this a national announcement.
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Affiliates, spending their time and effort on SEO/SEM so you dont have to. They just buy up all the search traffic and sell it back to you at a ridiculously inflated rate. Agencies have been doing affiliates for years, at least the savvy ones. Slow news day or sponsored PR piece. Either way not that interesting mumbrella.
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