The Wired Agency wins Assembly Label’s digital account
Australian fashion retailer Assembly Label has appointed The Wired Agency as its digital agency.
The Wired Agency has been engaged to lead Assembly Label’s search, shopping advertising, display advertising, social media advertising and search engine optimisation.
The Wired Agency has won Assembly Label’s digital account
Michael Walker, marketing manager of Assembly Label, said in a statement: “One of our key priorities was to find a team of people who not only have the ability to drive significant revenue, but one that already has the passion for Assembly Label and a desire to develop a deeper understanding of the brand and why it exists.
“For a brand like ours, an agency with the right appetite to learn and likeminded culture is important.
“We’ve been keeping our eye on The Wired Agency and their unique approach, particularly when it comes to campaign optimisation.”
Angela Hampton, managing director at The Wired Agency, added: “When we’re looking to take on brands at Wired, we always gauge the level of interest and passion from our team first because we know it’s much easier to stay engaged and go the extra mile if we already relate. A
“Assembly Label is one such example where we’re not only familiar with the brand, but one we already wear so pitching for the work was a very easy decision. We’re absolutely stoked to be their new partner and can’t wait to show how effective our approach to digital advertising is.”
The Wired Agency’s clients include Pizza Hut, TEDxSydney, Alessi, Viking Cruises, Lake Wanaka, Institute of Managers & Leaders, and Christie Spaces.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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