The Works boss talks to euthanasia group
A powerful pro-compulsory euthanasia ad created for The Gruen Transfer has resulted in The Works founder Kevin Macmillan being invited to speak to campaign group Exit International.
Exit International is the organisation founded by “Dr Death” Philip Nitschke.
Macmillan’s talk will cover how the ad agency arrived at the creative approach shown in the Gruen spot, and the public reaction to the segment.
Macmillan will give the talk on Friday at the Sydney chapter of Exit International.
It is not the first time The Gruen Transfer has tackled controversial topics in its The Pitch segment. Adam Hunt’s controversial ad on discrimination was banned from broadcast by the ABC.
Meanwhile, tonight sees the second election-focused episode of Gruen Transfer spin-off Gruen Nation with former Liberal leader John Hewson, adman Neil Lawrence and journo Annabel Crabb joining regular panellist Todd Sampson and Russel Howcroft.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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The fact Euthanasia is illegal in this country is sickening, my eyes have been opened to this issue after recently watching a 26 year die slowly and painfully from cancer. Euthanasia for the terminally ill should be legal and I hope in my lifetime I never have to watch someone in pain want to die and not be able to pass peacefully again. If someone is not coming out of comma we can turn off the switch so why can’t a patient and the family choose a humane and painless exit when there is no hope of recovery???
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Loved The Gruen Transfer, yes, it is an amazing thought, if only it was possible that one was allowed that “Exit”, we have to be able to by pass those “do gooders”, and religous nuts, and be allowed to do what “we” the ageing population of Australia want for not just us “oldies”, but for the future of our grandchildren and their grandchildren and lets be honest, the future of this beautiful country. I hope in 10 years time things will have changed, and the choice will be mine, and only mine. Great video, thank you Penny
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Kevin Macmillan, The Works… wow. Powerful stuff.
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Actually, I found it mostly in poor taste. However, as one of the 80% plus Australians polled in the past, I feel that the topic of VOLUNTARY Euthanasia to be brought to the fore. If only we had a few politicians with enough guts and gumption to put it before parliament. In talking privately to some, they often agree with the concept but state that it is more than their jobs are worth to discuss it!!! Their obscene salaries are too important I feel.
How disgusting…
Please don’t trivialise this important topic by only using the words Euthanasia. It is about Voluntary Euthanasia. Ones own right to a dignified way out of a terrible situation. To the “do gooders and religious nutters” I say. Great. If you want a slow and painful death, that is your right and no one should deny you such an end.
As for me. Keep me out of pain and help me go peacefully if the circumstance occurs.
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How sickening! It’s not taken long for the idea of voluntary to become mandatory.
Why are people obsessed with legalizing the killing of their fellow citizens – I am old enough to remember the fight we had to do way with the death penalty. It’s amazing how Cain’s legacy still persists – now of course dressed up as compassion.
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Don’t be daft Eris, it was a’ tongue in the cheek ‘ fake advertisement.
We supporters of LVE are NOT ‘obsessed with legalising the killing of our fellow citizens’ , we are determined to gain the legal right to CHOOSE an assisted, gentle, peaceful death for ourself and any citizens when they decide that they have suffered enough.
You’re right about one thing though, it is “sickening” that it’s always the naysayers who fail to use and choose to drop the word VOLUNTARY in any comments they make.
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