The Works boss talks to euthanasia group

A powerful pro-compulsory euthanasia ad created  for The Gruen Transfer has resulted in The Works founder Kevin Macmillan being invited to speak to campaign group Exit International.

Exit International is the organisation founded by  “Dr Death” Philip Nitschke.

Macmillan’s talk will cover how the ad agency arrived at the creative approach shown in the Gruen spot, and the public reaction to the segment.

Macmillan will give the talk on Friday at the Sydney chapter of Exit International.

It is not the first time The Gruen Transfer has tackled controversial topics in its The Pitch segment. Adam Hunt’s controversial ad on discrimination was banned from broadcast by the ABC.

Meanwhile, tonight sees the second election-focused episode of Gruen Transfer spin-off Gruen Nation with former Liberal leader John Hewson, adman Neil Lawrence and journo Annabel Crabb joining regular panellist Todd Sampson and Russel Howcroft.


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