The Works snares creative strategist Daniel Pankraz as new strategy partner

The Works, part of Capgemini has bolstered the agency’s senior leadership team with the addition of Daniel Pankraz who will take up the role of strategy partner.

With over 20 years’ experience, Pankraz is a creative strategist and had held senior roles across an array of creative agencies in Sydney, London and New York including BBH New York, AKQ London, iris APAC and for the past six years has been head of brand experience and innovation at Leo Burnett Australia.

Douglas Nicol (left) and Dan Pankraz (right)

Pankraz will drive The Works strategy capabilities bringing with him a diverse skillset across brand, CX, communications, innovation and technology. Pankraz will oversee all output for key clients including Masterpet, Aware Super, Goodman Fielder, The Smith Family, Subaru, H&R Block and Destination NSW.

The Works partner, Douglas Nicol, said: “We see Dan as the perfect fit for us. Not only will he lead the charge in amplifying our ‘Be Significant’ purpose, but his broad skillset and background particularly across innovation and technology will serve the evolving needs of our clients perfectly, as well as the wider Capgemini business.”

Nicol continued: “a mantra we hold close to our hearts here is ‘it takes guts to create work truly worthy of consumers attention’ and Dan certainly has that ambition in abundance.”

The newly appointed Pankraz said: “I’m super excited to join the amazing team at The Works, an agency I’ve admired for a long time.” Pankraz continued: “I’m all about helping brands create commercial and cultural impact so The Works’ brand purpose to ‘Be Significant’ genuinely resonated with me and I’m excited to help accelerate that ambition”.

Reporting to Pankraz, senior strategist Lucy Batchelor – who joined the agency as an intern in 2017 – has been promoted taking on broader responsibilities across the strategy team.


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