The Works starts on Jim Beam’s international account in joint venture with US and German agencies

Creative agency to Jim Beam has won the international account of the drinks giant in a joint venture with other territorial incumbents.

The Works won the international account pitching with Germany’s Jung von Matt and StrawberryFrog of the US to beat out competition from international networks.

The new venture will be called FutureWorks to see the agencies collaborate to produce the first global marketing campaign for Jim Beam.

Work begins immediately for the global campaign.

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