The Works wins digital for Panadol

Panadol imageThe Works has picked up the digital account for Panadol, Children’s Panadol and Panadol Osteo brands across Australia and New Zealand.

The independent Sydney-based creative agency worked on a data and strategy project for Children’s Panadol since October last year and will now be responsible for digital strategy and creative, social and content work

Paul Swann, creative partner at The Works said: “We’re excited to be working with GSK on the digital work for its Panadol brands in what is a competitive category.

“The Works continues to invest in building its digital capabilities and will announce a number of senior hires soon.”

The win follows from the agency picking up the Optus direct marketing account in February.

Other clients include Sunbeam, Energy Australia and Woolworths Everyday Rewards.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.