The Yard & Co expands across ANZ
The Yard & Co – a Sydney-based creative agency specialising in floral installations for brand activations – has expanded across Australia and New Zealand following increased client demand.
The announcement:
Sydney floral creative agency The Yard & Co. is excited to announce that due to client demand they are now expanding their services across Australia and New Zealand.
The Yard & Co. transforms spaces through immersive, large-scale floral installations. Whether it’s a product launch, venue styling or a brand activation and partnership, their innovative floral designs elevate the experiential elements of a space, ensuring guests connect with the brand, venue or event on a whole new level. They bring creativity, quality, and a touch of magic to every project—turning ideas into experiences guests will never forget.
The Yard & Co.’s client list covers major hospitality clients Australian Venue Co., Laundy Hotels, Australian Hotels Association and entertainment companies Netflix and Nova Radio and retail customer, the Macquarie Centre.
Founder and Creative Director of The Yard & Co., Francesca Di Dino said, “The Yard & Co. began as a humble one-woman band two years ago off the back of a career change when I identified a gap in the market for quality large-scale floral installations and styling for brands, events and venues. We now hire an amazing team of over 15 people, service hospitality groups with over 40 venues in their portfolio and are expanding to service clients nationally and abroad off the back of receiving styling requests from all corners including Toowoomba, Auckland and Perth. This expansion of The Yard & Co. is huge feat and one I am so proud of.”
“No matter the size or budget of the job, we love working with our clients, exceeding their vision by bringing their spaces to life in a highly engaging way, whilst also adhering to their brand guidelines.”
In regards to change within the industry, Francesca continues, “Previously, our work was quite seasonal, with venues looking for a Summer refresh however we’re now taking booking requests year round. Clients are witnessing the benefit of investing in experiential events and styling for key calendar moments. Our installations bring a unique selling point and provide a highly competitive edge for venues. They create fun and vibrant Instagrammable moments for guests which drive social footprint and boost visitation and sales.”
A client of The Yard & Co.’s, one of Sydney’s most prestigious rooftop bars, reported seeing a 932% return on investment from their Summer activation which ran from October 2023 – February 2024. The introduction of a new bottomless brunch, a refreshed cocktail menu and eye-catching venue styling by The Yard & Co. amplified customer’s experience by boosting the venue’s atmosphere and social media engagement.
“Our team has a finger on the pulse when it comes to trends, ensuring to play into what’s seasonal here whilst taking inspiration from what we’re seeing in other markets. We pride ourselves on enhancing the experiential elements of ourbclient’s venues and spaces and can’t wait to continue exciting them with our creativity.” said Francesca.
Source: Dialogue PR
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