Theatre veteran to release online film on anniversary of Warhol’s death
An Australian film and theatre veteran will release his latest film online tonight at precisely 10:21pm.
Jim Sharman, director and producer of musical hit The Rocky Horror Show, also writer and director of its film version, The Rocky Horror Picture Show is set to release Andy X, at 10:21pm, or 6:21am New York time, precisely 25 years after Andy Warhol’s death.
The 40 minute film is inspired by the life and death of the artist and explores his life through song and verse as he is at his death-bed in a New York hospital on February 22, 1987.
Adapted for the screen by Sharman from the original text by Stephan Sewell (The Boys).
Sharman said: “I essentially want people to experience this journey on whatever technology platform they prefer without restriction. Online movies are a new art form and their potential is evolving, yet cyberspace seems the perfect place to explore the Warhol enigma. I imagine Warhol would have loved the net, and we’ve enjoyed creating this unique 40 minute portrait, or ‘cinematic séance’ with Andy Warhol.”
As a result Sharman has partnered with ScreenLaunch and DLSHS, the digital agency that specialises in film and was behind The Tunnel and film platform eCut, the film will be available for stream rental for $6.99.
DLSHS’s Ahmed Salama said: “Frictionless sharing has now become a ubiquitous form of free advertising for content publishers such as Netflix or Spotify. We’re trying to say that it’s actually worth something, and we will reward our fans for helping us spread the word.”
As a Facebook initiative, the film is also encouraging a discount of up to $2.99 off the rental price as fans of the film on Facebook use their friends as “currency”. Fans will be rewarded with discounts dependent on how many friends the fan has to help spread the word.
The movie rental lasts for 72 hours.
Film looks to be online now to me.
User ID not verified.
Hi Hando
Yes, it seems so. A publicity office has informed me Jim Sharman decided the Sydney timezone was more relevant, so opted for 6:21am Sydney time.
User ID not verified.