‘Their best work is also ahead of them’: Farewelling The Monkeys

December 2, 2024 9:53

Sunday marked the official return of Droga5 to the ANZ market, and the sad end to The Monkeys brand. As the agency ushers in a new era, to commemorate, Mumbrella looks back on 18 stand out campaigns from the past 18 years.

Launched in 2006 as Three Drunk Monkeys, the agency helmed by Mark Green, Justin Drape, and Scott Nowell quickly picked up speed. The agency was built of the premise of “creating ideas worth talking about”, with a view that connecting clients to customers didn’t always require traditional advertising.

In 2011, it rebranded to The Monkeys, before being acquired in 2017 by Accenture Interactive (now Accenture Song).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.