Think HQ partners with Department of Education to recruit future teachers
Victoria’s Department of Education has commissioned Think HQ to encourage people to become teachers, as part of its Teach the Future campaign.
The campaign’s centrepiece is an “interactive classroom experience” which will tour career expos across Australia.
The brainchild of Think HQ’s events and activations manager Hayley Mitchell, the classroom is split into four rooms including an early learning space, a primary classroom and a secondary classroom, all designed and executed by events specialists En Pointe, in consultation with teachers. Given these are the classrooms of the future, there is a very strong Beyond 2000 vibe to the design.
Aspiring teachers can “learn about pathways into roles as educators and teachers in early childhood, primary and secondary education, and speak to real life educators who answer questions and talk about their own professional experience.”
Think HQ’s founder and managing director Jen Sharpe said, “Our previous work in this field has shown us that reaching young minds requires an approach that engages them in an immersive and entertaining way.”
En Pointe events director, Rocco Trimboli, added: “We made the experience as authentic as possible by consulting on design choices with a current teacher who provided industry-based advice as we created the space, carefully selected props and even ensured that featured books came from curriculum-approved booklists.
“Incorporating interactivity and ‘play-based learning’ was another key design focus. Just some of the ways we achieved this include a nature play table in the early childhood quadrant, sensory play mats and other sensory / calming activities. These had a great impact during the Melbourne careers expo, proving popular with career seekers!”
The interactive classroom experience is appearing at the Victorian Careers and Employment Expo (17-19 August) and Sydney Career and Employment Expo (8-9 September).
Credits
Teach the Future campaign – Classroom in Session pop up activation
Client: Department of Education, Victoria
Agency: Think HQ
Founder and Managing Director: Jen Sharpe
Chief Creative Officer: Andy Lima
Events and Activations Manager: Hayley Mitchell
Design and build: En Pointe Events
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