Think less like a marketer and more like a film producer
Traditional marketing is dead. Short-form video has flipped the script, putting power in the hands of creators who know how to hook, entertain, and build trust in seconds. The smartest brands are already thinking like film producers: crafting narratives, evoking emotion, and creating content that feels real, not rehearsed.
Melissa Laurie, founder of Oysterly Media, says if your strategy is still about selling instead of storytelling, you’re already losing.
Melissa Laurie
As short form videos continue to dominate feeds, many marketers are struggling with the lack of time, expertise, and resources needed to create truly inspiring content.
A good film producer has what a marketer lacks – primarily an instinct for narrative and the ability to emotionally connect with audiences. Far too many marketers are guilty of treating their audience like targets rather than as people who fundamentally want to be entertained.
From the very start, marketers should be trying to make their audience laugh, help them learn something new, and build that all-important emotional connection with them.
How can you think like a film producer if you are not one?
And it’s the writers and directors who do the work you’re talking about.