Think News Brands appoints new GM, Vanessa Lyons
Think News Brands has appointed Vanessa Lyons to the role of general manager.
Founded by Australian media owners, News Corp Australia, Nine Entertainment Co and Seven West Media’s West Australian newspapers, Think News Brands promotes the value of premium news content as a partner for advertisers.
Lyons will spearhead the organisation’s mandate to shift the perception of news brands which reach 18.3 million Australians every month. As general manager, she will be tasked with lifting the value news brands offer marketers, highlighting the business impacts delivered by advertising in both print and digital news media.
Vanessa Lyons
Lyons has more than 20 years’ marketing experience and has held a range of senior marketing positions including general manager, marketing and customer experience at Wilson Parking, group head of marketing, at insurance business AUB Group and stints at both Telstra and Philips.
Chair of the Think News Brands board and Nine Entertainment Co chief digital and publishing officer, Chris Janz said of Lyons: “With her passion, tenacity and admirable marketing experience, Vanessa is the perfect candidate to advocate the benefits of advertising in news media channels. A proven leader and skilled collaborator, adept at business transformation, we couldn’t have found a better person to take the business forward.”
In the coming months, Think News Brands will reveal a new study into the impact of advertising in news media channels with initial findings establishing how advertising in news environments influences the mindset of readers leading to a strong increase in brand recall and preference.
Lyons has been on a career break prior to assuming this role for health reasons. Based in Melbourne, her appointment appointment is effective immediately.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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