Think News Brands appoints new GM, Vanessa Lyons

February 8, 2021 8:21

Think News Brands has appointed Vanessa Lyons to the role of general manager.

Founded by Australian media owners, News Corp Australia, Nine Entertainment Co and Seven West Media’s West Australian newspapers, Think News Brands promotes the value of premium news content as a partner for advertisers.

Lyons will spearhead the organisation’s mandate to shift the perception of news brands which reach 18.3 million Australians every month. As general manager, she will be tasked with lifting the value news brands offer marketers, highlighting the business impacts delivered by advertising in both print and digital news media.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

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Think News Brands Vanessa Lyons

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Think News Brands appoints new GM, Vanessa Lyons

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