Thinkerbell launches first work for Farmers Union with new brand platform
Indie creative shop Thinkerbell has launched a new brand platform for Farmers Union Greek Style Yogurt positioning it as the “Aussie All-Rounder”.
The campaign marks the first work Thinkerbell has created for the brand since it won the Farmers Union creative account last year. The win came after Bega finalised its acquisition of Lion Dairy and Drinks in early 2021, which saw a number of Aussie brands, including Farmers Union, returned to local ownership.
Thinkerbell was appointed to handle creative and media for Bega in 2018, with its remit later adjusted to creative only, as the Australian cheese conglomerate consolidated its media accounts with Publicis Groupe media agency Starcom in August 2021.
The campaign is spearheaded by a 30 second spot that depicts adults from the same street chasing down a Farmers Union Greek Style Yogurt truck, desperate to add some Greek Style Yogurt to their various meals.
Sharon Winton, marketing director, Bega Dairy & Drinks Limited, said: “Farmers Union has been around in Australia for over 100 years, and we’re thrilled to be able to celebrate the many ways Aussies use Farmers Union Greek Style Yogurt. We love the energy and fun that this idea creates and how unique it is in the yogurt category, much like our product.”
Ben Couzens, executive creative tinker at Thinkerbell added: “Farmers Union Greek Style Yogurt is a go-to for many Australians so we wanted to create work for the brand that dials up people’s love for it and their habit of plopping it on anything.”
Credits
Client – Bega:
Sharon Winton – Marketing Director
Jess Hoare – Senior Brand Manager
Amy Hu – Assistant Brand Manager
Anne Dowsley – Head of Yogurt & Culinary
Creative Agency – Thinkerbell:
Izzy Daniels – Thinker
Regina Stroombergen – Lead Creative Tinker
Ellen Woods – Creative Tinker
Jess Evernden – Lead Production Tinker
Ben Couzens – Executive Creative Tinker
Adam Ferrier – Chief Thinker
Nikia Shepherd – Head Thinker
Katrina Khao – Lead Brand Thinker
Media Agency – Starcom:
Georgina O’Hare – Account Director
Helen Karambilas – Group Business Director
Production crew:
Production Co – The Producers
Director – Mitch Kennedy
Executive Producer – Noelle Jones
Music Composer – Terry Mann
Sound Mix – Bang Bang
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